BSND x Approved By Fritz
Founded by Danielle, one of the lucky dog owners who got the opportunity to adopt her pup Fritz in 2021. With a background and love for brands, design and dogs, Danielle wanted to not only create a brand that is colorful and sustainable, but to also become a responsible brand in the US that takes care of dogs and our planet.
During the lockdown, New York City was left behind and kept alive by all the dogs and their owners. The city that used to be filled with a busy city lifestyle, showed its beauty with its iconic color combinations. For example, color combinations of New York subway seats, yellow and orange or lilac and grey. Usually the seats are filled with people, but during the pandemic it showed its beauty and happiness, even when it was empty.
Our mission is to create colorful and sustainable pet lifestyle products for the modern day dog owner. Besides our colorful and sustainable pet essentials, we want to share lifestyle tips so that we can enjoy our pups for as long as they can live, not just for a few years.